About Luther Family Ford

Luther Family Ford exists to serve our extended family and friends within the Red River Valley and beyond, offering superior sales and service. 

What is 'Luther Family pricing'?
It is a way of doing business that pre-discounts all of our vehicles based on current market value, competition, factory incentives and supply and demand.  We are able to be more upfront with our customer, giving them the impression we are not trying to "get them" for every penny. 

Most customers tell us the unpleasant aspect of buying a new or used vehicle is trying to figure out what the best "deal" is and then finding someone who will give them that deal without a lot of hassle.  At Luther Family Ford, everyone can see our prices everyday in every vehicle.

Our Trade-In Process
At Luther Family Ford, we give our customers the actual cash value of their trade-in upfront and in writing.  We do not inflate the prices of our vehicles just to show customers a better price for their trade-in.  What we tell you what your vehicle is worth is the current market value, not a suggested retail price.